Sonntag, 31. August 2008

The Merchants of Cool






These are companies that AOL Time Warner owns. It also has many joint ventures with other massive congloremates.

Internet
AOL
CompuServe
Netscape
AOL MovieFone
Digital City
MapQuest.com
Spinner.com

Film
Warner Brothers Studios
Castle Rock Entertainment
New Line Cinema
Fine Line Features

TV
WB Television Network
HBO
Cinemax
Time Warner Sports
CNN
CNN International
CNN en Espanol
CNN Headline News
CNN Headline News in Latin America
CNN Headline News in Asia Pacific
CNN Mobile
CNN+
CETV
CNN Newsource
CNN Pipeline
CNN To Go
CNN fn
CNN Radio
CNN Interactive
Court TV (with Liberty Media)
TBS
TNT
Cartoon Network
Turner Classic Movies
Comedy Central (50% -- Viacom has other 50%)
New York 1 News
Warner Bros. Television (production)
The WB Television Network
Warner Bros. Online
Warner Bros. Interactive Entertainment
Warner Bros. Technical Operations
Warner Bros. Consumer Products
Warner Bros. Studio Facilities
Warner Bros. Television Animation
Hanna - Barbera Cartoons
Telepictures Production
The CW Television Network
Kids' WB!
Warner Home Video
Warner Bros. Domestic Pay - TV
Warner Bros. Domestic Television Distribution
Warner Bros. International Television Distribution
The Warner Channel
Adult Swim
Boomerang
Books
Little, Brown & Co.
Bulfinch Press
Back Bay Books
Warner Books
Oxmoor House
Time Life Books
Road Runner
Warner Publisher Services
Time Distribution Services
Magazines
Time
Time Asia
Time Atlantic
Time Canada
Time Latin America
Time South Pacific
Time Money
Time For Kids
Fortune
Fortune Asia
Fortune Europe
FSB: Fortune Small Business
All You
Sports Illustrated
Sports Illustrated International
SI for Kids
Money
People
Who Weekly (Australian edition)
People en Espa�ol
Teen People
Entertainment Weekly
In Style
Southern Living AT HOME
Southern Accents
Cooking Light
Cottage Living
This Old House
Sunset
Health
Hippocrates
Coastal Living
Real Simple
Wallpaper (U.K.)
Bride To Be
English Woman’s Weekly
Practical Parenting
Who
In Style Australia
25 Beautiful Homes
4x4
Aeroplane Monthly
Amateur Gardening
Amateur Photographer
Angler’s Mail
Beautiful Kitchens
Cage and Aviary Birds
Caravan Magazine
Chat
Chat - It’s Fate
Classic Boat
Country Homes and Interiors
Country Life
Cycle Sport
Cycling Weekly
Decanter
European Boat Builder
Eventing
Family Circle
Guitar
Hair
Hi Fi News
Homes and Gardens
Horse
Horse and Hound
Ideal Style
In Style (U.K.)
International Boat Industry
Land Rover World
Loaded
Livingetc
Mountain Bike Rider
MiniWorld
Model Collector
Motor Boat and Yachting
Motor Boats Monthly
Motor Caravan Magazine
NME
Nuts
Now
Park Home & Holiday Caravan
Pick Me Up
Practical Boat Owner
Prediction
Racecar Engineering
Rugby World
Ships Monthly
Soaplife
Shoot Monthly
Sporting Gun
Stamp Magazine
SuperBike Magazine
The Field
The Railway Magazine
The Shooting Gazette
TV & Satellite Week
TV Easy
TVTimes
Uncut
VolksWorld
Web User
Wedding
What Digital Camera
What’s on TV
Woman’s Own
Woman
Woman & Home
Woman’s Weekly
Yachting World
Your Yacht
Ambientes
Audi Magazine
Balance
Chilango
EXP
IDC
Life and Style
Expansion
Manufactura
Quien
Vuelo
Obras
Yachts
Mad Magazine
In Style Mexico
Magazines listed under Warner Brothers label
DC Comics
Vertigo
Wildstorm


Sports
Atlanta Braves
Atlanta Hawks
Atlanta Thrashers
Turner Sports
World Championship
Wrestling
Goodwill Games

Music
The Atlantic Group
Rhino Records
Elektra Entertainment
Group
London-Sire Records Inc.
Warner Bros. Records
Warner Music
International
Time Life Music

Me


Mittwoch, 27. August 2008

Toy Truck

This toy truck, that was created by Matchbox but sports a McDonald's logo and mascot on its side, is an example of horizontal integration, also known as external synergy. Horizontal integration is when two companies work together to create one product that benefits both. In this case, McDonald's is licensing its logo to Matchbox. The purpose of this product is not only to make profit; it also doubles as a means of advertising directly to the targeted demographic, which in this case is young boys around the ages of 7-10. The ingenuity of this product is that it brings advertising directly into the home of the demographic it targets. Its purpose, of course, is to create brand loyalty at an early age, by linking happy childhood memories to a brand. In this case, McDonald's is hoping that while playing with the truck, the child then wants to go to McDonalds and pursuades his/her parents.
On the other hand, there is vertical integration, or internal synergy; this is when one corporation creates a product. An example of this is Howard Stern, who works for Viacom, through MTV. While the toy truck was created by two seperate companies, Howard Stern and every product involving him is, inevitably, part of Viacom. For example, Howard Stern's autobiography was made into a movie by Universal Studio's, which is owned by Viacom. Therefore, the profit 'stays in the family'. The profit of the sales of the toy truck is shared, in theory, and McDonald's is also profiting from the advertising on the truck.
All in all, the driving force behind a product is still always the lure of profit, even if it was created by one company or several.

Montag, 25. August 2008

Reply to 'A Vision of Students Today'

My average class size is 18 students.

At the moment, about 4 out of my 7 teachers know my name. The others are still learning.

I complete 100% of the readings given to me.

So far, 33% of them relate to my life.

I am provided my textbooks by the school and I do work with them, but not 100% of the time.

All the people in my classes come to class.

I will read about 12 school books this year.

I'm estimating that I will visit about 200 webpages this year and 150 facebook profiles.

For school I will write about 37 pages.

I will only write about 60 e-mails this year.

I get an average of 8 and a half hours of sleep a night.

I watch about 1 hour of tv a day, depending on what's on.

I spend about 2 hours online a day.

I spend about 30 minutes a day listening to music.

I don't call people on my phone, but I spend about 45 minutes a day smsing people.

I spend 4 and 1/3 hours in class.

I eat 1 and a half hours a day.

I don't work yet.

If there's a test, I study about 1 hour a day.

I don't think my parents will make me pay for this school, so I won't be in debt after I finish. Then it depends on where I go to college.

Freitag, 22. August 2008

Global me

Emporio Armani, Milan

Zara, A Coruña

Onitsuka Tiger, Kobe

Hollister, Columbus

Esprit, San Francisco

H&M, Västerås (Sweden)

Marc O'Polo

Tommy Hilfiger, New York

Levi's, San Francisco

Diesel, Molvena

Puma

Sony, Tokyo

Philips, Eindhoven (Netherlands)

Apple, California

Motorola, Chicago

Bang&Olufsen, Denmark

Coca Cola, Columbus

Oreo, New Jersey

Miele, Germany

Nivea, Germany

Kellog's, Michigan

Languages: English (fluent), German (fluent), French, Greek

Countries: Switzerland